Tourism Vision

Tourism can be defined as the set of relationships and phenomena that occur as a result of the displacement and temporary stay of people outside their place of residence, mostly for leisure purposes, without excluding “business tourism.”

Tourism is not just the round trip, but includes the set of relationships generated by these movements.

Tourism is a complex concept, related to economics, geography, and sociology. It includes many elements: the tourist offer (climate, beaches, monuments…), accommodation (hotels, hostels, second homes…), infrastructure (airports, road and sea networks…), management (tour operators, travel agencies, advertising…), work and vocational training (specialized labor, seasonal work…), complementary services (restaurants, bars, cafes, nightclubs…), etc.

The media are the instrument through which advertising can reach the population on a massive scale.

From the sixties onwards, what is known as mass tourism began on a global level.

Tourism has been the fastest-growing economic sector over the last few decades.

Tourism is a fully structured phenomenon of today’s society: the habit of engaging in tourism has spread to become a “basic necessity” in the consumption patterns of many people across a wide socioeconomic spectrum.

In 2019, tourism grew by 4% to reach 1.5 billion travelers worldwide. Spain ranks as the third most visited country, after the United States and France.