Tourism Vision
Baròmetre del visitant digital
Language of visits to the tourism platform
Data up to Oct 2026View the data as a table
| Period | Spanish (% of visits) | Catalan (% of visits) | German (% of visits) | French (% of visits) | Italian (% of visits) | English (% of visits) | Dutch (% of visits) | Portuguese (% of visits) | Other (% of visits) |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2026 (p) | 22.1 | 6.5 | 32.4 | 6.2 | 19.8 | 7.9 | 3.1 | 1 | 0.9 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. The device language is a proxy for the source market, not nationality. Visits from campaigns and ads are left out; they could not be told apart before 30 September 2026, which is why the series starts in October 2026.
How visitors reach the tourism platform
Data up to Oct 2026View the data as a table
| Period | Search engine (% of visits) | Direct (% of visits) | Social media (% of visits) | Link from another site (% of visits) | Campaigns and ads (% of visits) | Other (% of visits) |
|---|---|---|---|---|---|---|
| Oct 2026 (p) | 29.5 | 25.5 | 1.6 | 1.3 | 42.1 | 0 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. The origin of each visit has been recorded since 30 September 2026, so the series starts in October 2026. "Direct" includes QR codes and typed addresses.
What people ask the virtual assistant
Data up to Oct 2026View the data as a table
| Period | Beaches (% of questions) | Weather and sea (% of questions) | Transport (% of questions) | Events (% of questions) | Food and drink (% of questions) | Routes and cycling (% of questions) | Heritage (% of questions) | Regulations (% of questions) | Emergencies (% of questions) | General conversation (% of questions) |
|---|---|---|---|---|---|---|---|---|---|---|
| Jun 2026 | 39.4 | 11.9 | 11.1 | 6.4 | 5.7 | 5.1 | 2.5 | — | — | 14.8 |
| Jul 2026 | 41.2 | 12 | 10.6 | 7.1 | 5.6 | — | 4.6 | 3 | — | 12.7 |
| Aug 2026 | 45.4 | 15.7 | 9.1 | 5.9 | 4.6 | 2 | 1.8 | 1.7 | 0.5 | 13.2 |
| Sept 2026 | 32.3 | 20.4 | 13.6 | 5.1 | 4.9 | 5.8 | 5.5 | 4.1 | — | 7.9 |
| Oct 2026 (p) | 30.1 | 15.3 | 13 | 6.2 | 6.6 | 11.9 | 6.2 | — | — | 7.3 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Every night a model sorts the day's questions into fixed topics; the text of the questions never leaves the platform. Questions that fit no topic are not counted.
Use of the tourist information kiosks
Data up to Oct 2026View the data as a table
| Period | Es Pujols tourist office (sessions) | La Savina tourist office (sessions) | Sant Francesc (sessions) | La Mola (sessions) |
|---|---|---|---|---|
| Sept 2026 | 248 | — | 153 | 43 |
| Oct 2026 (p) | 236 | 56 | 119 | 83 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Only sessions with at least one tap count: the kiosk restarts by itself when nobody is using it. Each kiosk appears from the month it was installed.
Most watched live cameras
Data up to Oct 2026View the data as a table
| Period | Es Caló (visits) | Es Pujols (visits) | Sant Francesc (visits) | Estany des Peix (visits) |
|---|---|---|---|---|
| Sept 2026 | 11,247 | 10,934 | 9,004 | 5,772 |
| Oct 2026 (p) | 16,329 | 15,895 | 14,918 | 8,779 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Each camera loads with a tap, and a visit counts once per camera.
Most viewed green routes
Data up to Oct 2026View the data as a table
| Period | Visits (visits) |
|---|---|
| Es Pujols - Ses Illetes | 256 |
| La Mola - s'Estufador - Es Ram | 191 |
| La Savina - Sant Francesc - Es Pujols | 173 |
| La Savina - Ses Illetes | 167 |
| Sant Francesc - La Mola | 163 |
| Camí de sa Pujada (Roman Path) | 156 |
| Pla de la Mola | 149 |
| Sant Ferran - Cala en Baster - Migjorn | 124 |
| Racó de sa Pujada - Es Ram | 115 |
| Es Carnatge - Es Arenals | 98 |
| Es Cap - Es Garroveret | 96 |
| Es Mal Pas - Far de Barbaria | 94 |
| Es Caló - Maryland | 86 |
| Sant Francesc - Ses Bardetes - Far de Barbaria | 84 |
| La Savina - Cala Saona | 82 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. The list moves on every day: it always covers the last 90 days.
What people use to reach the tourism platform
Data up to Oct 2026View the data as a table
| Period | Website on a phone (% of visits) | Website on a computer (% of visits) | Website on a tablet (% of visits) | Mobile app (% of visits) | Street kiosks (% of visits) |
|---|---|---|---|---|---|
| Oct 2026 (p) | 64.3 | 23.5 | 6.2 | 4.4 | 1.6 |
(p) provisional figure
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Tablets are counted separately since 29 September 2026. Visits from campaigns and ads are left out; they could not be told apart before 30 September 2026, which is why the series starts in October 2026.
When people use the tourism platform
Data up to Oct 2026View the data as a table
| Period | % of visits (% of visits) |
|---|---|
| 00 | 1.1 |
| 01 | 0.5 |
| 02 | 0.4 |
| 03 | 0.4 |
| 04 | 0.4 |
| 05 | 0.4 |
| 06 | 1 |
| 07 | 2.9 |
| 08 | 5.9 |
| 09 | 7.7 |
| 10 | 7.9 |
| 11 | 7.4 |
| 12 | 7.1 |
| 13 | 6.7 |
| 14 | 6 |
| 15 | 6.1 |
| 16 | 6.1 |
| 17 | 6.4 |
| 18 | 5.8 |
| 19 | 5.1 |
| 20 | 4.5 |
| 21 | 4.2 |
| 22 | 3.6 |
| 23 | 2.2 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Street kiosks are left out. Visits from campaigns and ads are left out; they could not be told apart before 30 September 2026, which is why the series starts in October 2026.
Most viewed beaches on the map
Data up to Oct 2026View the data as a table
| Period | Visits (visits) |
|---|---|
| Platja de Migjorn | 310 |
| Platja de Llevant | 250 |
| Platja de Es Arenals | 247 |
| Caló d'Es Mort | 240 |
| Platja de Ses Illetes | 220 |
| Cala en Baster | 196 |
| Pedreres Piscines naturals | 186 |
| Llac Estany d'Es Peix | 173 |
| Platja de Ses Canyes | 169 |
| Platja Cavall d'en Borràs | 165 |
| Platja de Es Caló | 162 |
| Platja de Trucadors | 159 |
| Platja de Cala Saona | 157 |
| Platja de Sa Roqueta | 134 |
| Platja des Pujols | 124 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. A visit counts once per beach. The list moves on every day.
Most viewed heritage sites on the map
Data up to Oct 2026View the data as a table
| Period | Visits (visits) |
|---|---|
| Far de la Mola | 130 |
| Far de Cap de Barbaria | 122 |
| Torre de La Gavina | 121 |
| Cap de Barbaria I Jaciment arqueològic | 120 |
| Torre des Pi des Català | 113 |
| Torre des Garroveret | 101 |
| Cap de Barbaria II Jaciment arqueològic | 96 |
| Torre de Punta Prima | 94 |
| Molí Vell de La Mola | 89 |
| Cap de Barbaria III Jaciment arqueològic | 85 |
| Torre de sa Guardiola | 83 |
| Castell romà de Can Blai | 78 |
| Molí d’en Botigues | 74 |
| Centre d'Interpretació de Can Marroig - Parc natural de ses Salines d'Eivissa i Formentera | 69 |
| Viver de sa Sèquia | 68 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. A visit counts once per site. The list moves on every day.
Most viewed bus lines
Data up to Oct 2026View the data as a table
| Period | Visits (visits) |
|---|---|
| Formentera L1 | 522 |
| Formentera L2 | 500 |
| Formentera L3 AMARILLA | 284 |
| Formentera L7 | 263 |
| Formentera L3 AZUL | 208 |
| Formentera L5 | 178 |
| Ibiza AERO3 | 94 |
| Ibiza AERO2 | 93 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Includes the Ibiza lines shown on the platform (airport). Lines change with the season.
Most opened official guides and maps
Data up to Oct 2026View the data as a table
| Period | Visits (visits) |
|---|---|
| Manual del turista | 71 |
| Mapa oficial de Formentera | 64 |
| Guía de playas | 51 |
| Formentera die Grünen Routen | 48 |
| Rutas verdes Formentera | 41 |
| Esnórquel en Formentera | 36 |
| El patrimonio cultural de Formentera | 30 |
| Guida alle spiagge | 29 |
| Mapa de Sant Francesc | 27 |
| Metrominut Formentera, better by bike | 26 |
| Mapa Rutas verdes | 25 |
| Schnorcheln auf Formentera | 23 |
| Strandführer | 23 |
| https://storage.googleapis.com/informenterav5-public-pdfs/folletos/Mapa_general_Formetera.pdf | 22 |
| Formentera offizielle Karte | 21 |
Aggregated data from the Consell's tourism platform (www.formentera.es, the mobile app and the street kiosks). A visit is a browser or device session, not a person, and residents use the platform too. Only counts of fixed categories are published, with no personal data; values under 20 visits or questions are left blank. The current month is shown as provisional (p) and fills in every day. Each language edition of a document is counted separately, under its own title.